Instagram today announced that it will add a new feature to help connect online shoppers with product launches through its app. Landing is a new trend in e-commerce that can help sellers become interested in upcoming products in the days and weeks leading to their availability.
The product itself can usually only be used in a limited supply, or increase demand in a short period of time. On Instagram, the drop-down menu now has its own destination in the app at the top of the “Buy” tab, where consumers can find, browse, and browse goods. buy.
All the latest product releases, as well as view upcoming versions. Buyers can also sign up to receive reminders about products they are interested in, and view products and collections of other merchandise made recently on Instagram. Like other online purchases offered through Instagram, consumers can make Drops purchases directly on Instagram. The application itself is accessed through Checkout on Instagram, without accessing third-party websites. This model will eventually enable Instagram to charge for purchases.
As Apple’s crackdown on iOS application privacy affects Facebook’s advertising revenue, this has become a more important part of the entire Facebook and Instagram business model. Expenses to help businesses recover from the last year of COVID. This move will also help you compete with new competitors including TikTok in online shopping.
After Instagram launched the product reminder feature in 2019, the brand on Instagram has declined. This feature allows consumers to be notified when products of interest are on sale. The company said that so far, fashion, beauty, streetwear, and other brands have taken advantage of the feature, including Hill House Home, Dragun Beauty, Adidas, and more.
The new Drops location organizes product launches in only one place, making browsing and shopping easier. Instagram told us that it is selecting the featured waterfalls in this section. It must be considered that the brand must use the product launch features available for businesses on Checkout with Instagram.
At the press conference, some eye drops available include today’s Drake x NOCTA “Cardinal Stock” series and upcoming eye drops, such as Wren + Glory hand-painted. Summer collection and Charlotte Tilbury’s exclusive Pillow Talk Lips & Dreams eyelash set. This week, there are a total of five drops of water to choose from. The company told us that this number will vary from week to week as Instagram continues to test this new feature. On the page of a single brand within Drops, consumers can view information such as when the product is available, price, and other detailed information. . They can also bookmark the item to add to the wish list or share the item with friends via Instagram’s direct messaging feature. Assuming the payment is not too late, users can return to their shopping cart or “wish list” at any time from the top of the “Delivery” page to complete the payment.
In addition, real-time purchases of brands can be arranged to align with your product decline. When the brand is launched on the market, the product will display a countdown and confetti animation on the screen when the product is launched. Currently, this new feature is only available on the US Instagram app and mobile devices (iOS and Android). Not the network.