Baghdad (IraqiNews.com) – Laith Al-Obaidi Group has officially announced its exclusive dealership agreement with Rox Motor to distribute the Chinese automaker’s vehicles across Iraq.
This strategic partnership, signed at the prestigious Guangzhou Nanling Automobile Exhibition in China, marks a significant expansion of Laith Al-Obaidi Group’s automotive business in the region.
The agreement was formalized during a high-profile ceremony attended by key figures from both companies.
Yan Feng, CEO of Rox Motor, and Ali Al-Obaidi, CEO and co-founder of Laith Al-Obaidi Group, inked the deal, solidifying the relationship between the two organizations.
This move is expected to bolster Laith Al-Obaidi Group’s already extensive presence in Iraq, where it operates eight businesses in the automotive sector.
The newly secured distribution agreement allows Laith Al-Obaidi Group to introduce Rox Motor’s innovative lineup of vehicles, including the ROX 01, a medium-to-large SUV designed for off-road capabilities.
The ROX 01, one of the flagship models, blends rugged performance with modern design features, making it a fitting choice for the diverse terrain of Iraq.
Rox Motor’s offering also includes their new generation of Range Extended Electric Vehicles (REVs).
These vehicles combine electric power with an integrated electric generator for recharging, offering a sustainable and cost-efficient driving solution.
According to Laith Al-Obaidi Group, these REVs are well-suited to the Iraqi market, where demand for innovative and practical vehicles is on the rise.
The addition of electric vehicles (EVs) to the local automotive market reflects a growing interest in eco-friendly technologies, especially as Iraq begins to explore more sustainable options in various sectors.
The Laith Al-Obaidi Group’s expansion into the electric vehicle market aligns with global trends, as automakers increasingly focus on reducing carbon emissions and promoting cleaner alternatives to traditional fuel-powered vehicles.
This move is expected to provide an alternative to the conventional gas-powered models prevalent in Iraq, offering consumers an energy-efficient option that also meets the demands of contemporary buyers.
In addition to Iraq, Rox Motor has made notable strides in the Middle East and beyond. The company has secured distribution agreements with several partners in countries such as Qatar, Kuwait, Azerbaijan, the Philippines, and Egypt.
These agreements are part of Rox Motor’s broader strategy to expand its footprint in emerging markets and establish a strong presence in regions that are increasingly becoming key players in the global automotive industry.
The partnership between Laith Al-Obaidi Group and Rox Motor is expected to create a dynamic synergy that will not only cater to the growing demand for high-quality vehicles in Iraq but also help bring cutting-edge automotive technology to the region.
The focus on electric and hybrid vehicles aligns with the Iraqi government’s broader efforts to diversify energy sources and promote more sustainable economic practices.
With the signing of this deal, Laith Al-Obaidi Group is well-positioned to lead the charge in Iraq’s evolving automotive market, providing consumers with access to the latest in automotive innovation while bolstering Iraq’s reputation as a key player in the Middle East’s expanding automotive industry.