Strengthening the Zafar Governorate website as one of the best sustainable tourist destinations in the region and maximizing the richness of the tourist product
– More than 160 weekly flights offer the options of access to Zafar governorate.
– Integrating efforts of government and tourism sector partners to meet visitor needs.
The autumn season of Zafar, which lasts until September 21 begins (Wednesday, June 21), where preparations for the season, which is one of the most important tourist seasons in the Sultanate of Oman, have been completed due to the exceptional weather that the Zafar Governorate adds to the uniqueness of the other cities in the region at this time of every year, to complete this uniqueness With several tourist destinations, I have created a variety in the tourism product.
There are tourism projects that will be opened during this season, and this comes as part of the efforts by the Ministry of Heritage and Tourism to promote and maximize the tourist seasons by achieving the highest gains of local value added to the tourism sector in accordance with the Amman 2040 vision targets.
The Ministry of Heritage and Tourism intensifies its efforts to promote the Zafar Governorate’s location as one of the best sustainable tourist destinations in the region with maximizing the richness of the tourist product to form unique and varied experiences for the visitor and tourist through tourism services that meet the requirements of all classes and stand hotel facilities readiness through 50 hotel facilities containing nearly 6000. A hotel room from licensed hotels, in addition to integrating efforts with governmental authorities and private sector institutions in Zafar Governorate and tourism sector partners and teamwork for the success of the season through continuous coordination and communication.
Marwan bin Abdul Hakim Al-Ghassani, the director of promotion in the general directorate of heritage and tourism in Zafar governorate, said: The ministry worked on a plan to promote the autumn season and put out a marketing strategy for all periods of the season, which lasts for three months, in proportion to each period through several paths, including promotion in the media and paid advertisements Through social networking and establishing partnerships with airlines and hotels to implement a joint promotional campaign throughout the season, there has also been established cooperation with airlines and hotel companies to design attractive promotional packages and packages, and several packages have been actually launched and sold through tourism agencies platforms and websites where there has been a response and interest The result of the tempting offers, Al-Ghassani pointed out that the ministry has been successful since last season in promoting periods when the tourism movement weakens at the beginning of the season and the end of the season due to the lack of completion of the autumn atmosphere and conditions at the start of the school year by focusing on diverse tourism styles such as adventure tourism and hosting competitions and international sporting championships, in addition Coordination and joint efforts with the Oman Conference Office to allocate September and October monthly periods for organizing specialized international conferences and exhibitions.
Direct flights from a number of Sultanate of Oman, regional and international airports to Salalah Airport will be operated with more than 160 weekly flights during the season, to provide travelers with options to enjoy the autumn season.
Zafar Governorate has been promoted at conferences, travel markets and regional and international tourism highlighting events and activities that will take place during the fall.
13 weeks trip from Saudi Arabia
Ministry’s efforts to promote the autumn season, Marwan bin Abdul Hakim Al-Ghassani said: The ministry is doing a number of promotional efforts for the autumn season, including mobile promotional workshops organized in Saudi Arabia beginning in Riyadh, through Damam, and then Jeddah where the focus is on the Saudi market keeping up For the size of growth of visitors from this market to Zafar Governorate and also other destinations in the Sultanate of Oman in general, the focus is on these Saudi cities, given that there are 13 weekly direct flights from Riyadh, Jeddah and Dammam.
The ministry has been cooperating and coordinating with sector partners throughout the season by preparing packages of offers through attractive packages and packages.
Zafar Governorate is one of the most important tourist destinations in the region with a basic structure that includes roads connecting tourist sites and water sources which are popular tourist shrines in the governorate, where the construction and maintenance of roads were carried out to provide a safe structure integrated with urban and economic development.
It is worth noting that the number of visitors for the fall season of Zafar 2022 reached about 813 thousand visitors compared to 767 thousand visitors during the 2019 season.
