Egypt: The Minister of Tourism and Archaeology, Ahmed Issa, heads the board meeting of the board of the National Museum of Egyptian Civilization (NMEC) held on yesterday, June 21, 2023, at the headquarters of the Museum in Fustat. The commercial area of the Museum opens in the presence of the Museum’s executive chair and council members.
The reports have confirmed that during the meeting, Dr Ahmed Ghanim, the executive president of the Museum’s board, gave a brief presentation on the Museum’s performance, the ratio of revenue earned and the number of Egyptian and foreign visitors during the past month.
On his part, Mr Ahmed Issa sincerely thanked the Executive Chairman of the Museum’s Board, his staff and all the museum staff for their great efforts, which resulted in the revenue of the Museum during the previous months.
In addition, Dr Ahmed Ghanim also briefed the members of the Council on the highlights of various cultural and scientific activities organized and hosted by the Museum during the past month, which included a number of events with embassies of different foreign countries, including art exhibitions and events to celebrate the anniversary of the entry of the Holy Family into Egypt.
In his words, he also talked about the launch of the “Cinema and Civilization” initiative, organized by the Museum in the framework of the cultural and artistic programs to revive the art of cinema.
The initiative was first to organize a cultural and artistic concert at the Museum’s Grand Theatre in June, signifying that the film “The Mummy” was shown after the concert. The film was directed by the senior director Shadi Abdelsalam, whose story revolves around the Museum’s royal Egyptian mummies and their rescue, said the reports.
Dr Ahmed Ghanim also pointed out that the Museum has organized a number of activities, events and art workshops for children within the framework of the Museum’s keenness to raise tourism and archaeological awareness of all levels of society. During the meeting, the previous meeting speaker was approved.
The meeting also witnessed the presentation by the company in charge of operating the advertising plan, advertising and marketing budget of the services it operates.
Following the meeting, Mr Ahmed Issa, Minister of Tourism and Archaeology, inaugurated the National Museum of Egyptian Civilization commercial area in the presence of the Executive Chairman of the Museum’s Board and the honourable members of the Council.
Moreover, this area features a children’s Museum (Kimit Kids), one of the three activities offered by Kimit, which also offers activities dedicated to the implementation of the handicrafts of textiles and jewellery in the Pharaonic era for children, which is co-designed by the children, and also presents a play (Hatshepsut) in the Museum’s grand theatre that tells the story of Queen Hatshepsut—also, the cinema screening of a short historical film in Arabic and English about Egyptian civilization.
“In addition to a number of different shops which have so far reached 12 different sized shops, all selling high-end Egyptian-made products including accessories, jewellery, arabesque items, sweets, textiles, children’s toys<s> as well as a company<s> shop and a treasure factory of antique clones,” as per the sources.
