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The shoemaker’s parent company said on Friday that Paul Van Doren, co-founder of the Vans brand, passed away at the age of 90. News of the death has yet to be announced. 

Canvas shoes with a vulcanized rubber sole became part of the casual dress code for skaters, surfers, snowboarders, and those who dream of a beach lifestyle. With brother Jim Van Doren and his partners, Gordon Lee and Serge Delia Van Doren Rubber Company were established in early 1966 in California, California, factory and workshop in the city of Anaheim. First-day orders from the retailer are placed on-site and delivered to customers in the afternoon, starting at $ 2.49 a pair. In the following years, the retailer was called the “House of Fans”. 

Paul Van Doren (Paul Van Doren) was born in Boston and worked at Randy’s, a shoe company that vulcanized sneakers. Paul Van Doren’s son Steve said in the book “Sneakers Freaker: The Ultimate Sneakers” that in the mid-1960s Randy’s sent Van Doren Doren), his brother, and Lee had the ship fixed at a bass factory. performance in California. “They stayed and established Vans in neighboring Anaheim. VanDoren’s shoes were flat, sturdy, tank-like, and were used more widely in skateboarding in the 1970s, including those that choreographed surf-style moves. 

The 2001 documentary “Dogtown and Z-Boys” was made with the help of Vans as part of the immortal part of the Zephyr skateboard team. It was also in the 1970s that the cobbler added “off the wall” and long to your brand. Spear-shaped skateboard to highlight your features. This pair of shoes is used on upright skateboards. Perhaps no moment in pop culture can make 1982’s “Richmont Heights” like Dan Doren’s brainchild. “Fast Times at Ridgemont High. “Cameron Crow Steve Van Doren (Van Doren) said in” Sneakers Freaker “that the company sent a Box, surprised by the result. Vans was worn by Sean Penn’s character, surfer Jeff Spicoli, and appeared on the cover of the soundtrack to “Quick Times”. Vans sold the “Millions” checkerboard model used by Penn. Steve Van Doren said, “We didn’t know” that this movie was a blessing to the company. The design of the “Express” shoes is attributed to Jim Van Doren (Jim Van Doren), who died in 2011 at the age of 72. Paul Van Doren (Paul Van Doren) has already established his own retail store in California. His business ranged from skateboards, basketball, and even breakdancing shoes. He also paid a high price, racking up millions of millions. Dollar debts and entered a three-year period. bankruptcy reorganization. Steve Van Doren said he retired to save the company and eventually replaced his brother Jim in 1987. Paul Van Doren’s payroll tightening plan and product line paid off, and Vans ditched the burden. Of the debt. 

In 1988, Paul Van Doren paid $ 75 million. He sold the company for a dollar price. It went public in 1991. The company eventually added a factory in San Diego but outsourced all of its products to Asia in the 1990s. Steve Van Doren said. In the mid-1990s, Vans bought the sport’s Triple Crown of Surfing, Hawaii’s most respected competition, and launched the Triple Crown of skateboarding. He also sponsored another board sports-related rock and roll exhibition, the Warped Tour, which was purchased by Vans and transformed into a Vans Warped Tour product. Many of Vans’ “retro” styles are making a comeback in the 2000s, including one-of-a-kind products originally created in the 1920s. Custom plans in the 1960s. 

Van is now owned by VF, which also owns the brand. skateboarding Supreme and climbing apparel company The North Face. According to VF, the shoes are sold in 97 countries, including through 2,000 retailers. In April, Paul Van Doren published “Authentic: Memoirs of the Founder of Vans.” He said he’s more of a problem solver than a visionary. “This helps us understand our customers,” she wrote, “especially skaters, surfers, and moms.”